CRM News |
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MarketingProfs Articles : Use That CMS for Better CRM
Maximize your site for CRM. Your website is your focal point—it's where your users sign up, create their profiles, generate content and participate in discussions, Harring notes. "It's also the place where your CRM system will capture ... |
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The Social Organization: Defining Social CRM - Altimeter's Take
Altimeter recently published a report - written by Ray Wang & Jeremiah Owyang - called Social CRM: The New Rules of Relationship Management and it is an ambitious attempt to define Social CRM and place and rate vendors according to... |
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Ping! » Social CRM — Opportunities and Challenges
In this blog, I would like to offer a primer on social CRM (or sCRM for short) and discuss the opportunities and currently unresolved challenges associated with implementing sCRM in practice. |
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Six ways CRM projects go wrong | IT Project Failures | ZDNet.com
CRM projects have earned a notorious reputation for being difficult and expensive. Despite endless statistics and discussion of the topic, many of. |